Google unfortunately doesn’t focus on the meta tags of sites. The main reason is that many website owners stuff their meta tags with keywords that are not relevant to the content as part of their online marketing strategy. Marketing for excellent Google page ranking however, entails a few extra considerations. Although Intoweb optimizes sites for all the major search engines, we aim our SEO at increasing Google page ranking for our client sites.
The reasons for this include:
- Google is by far the largest search engine on the Internet.
- It is the number one choice for advertising through pay per click advertisements.
- It has the most web pages indexed of all the search engines.
- It is also the most used and popular search engine in the world.
If your site isn't listed in the Google search results, it has a very small chance of getting the desired traffic and ever succeeding on the Internet.
Methods we use to increase Google page ranking include:
Back linking from other sites through anchor text links
- This is also a method of enhancing the keyword importance on your site. The anchor text for example includes a key phrase “Google page ranking” that refers to your site. Even if the text didn’t appear on any of your pages, if several sites used that term to link to your site, it would push your site higher up in the Google page ranking list because of the incoming links.
- Since we however, believe in ethical and white hat SEO practices, we only use anchor text links to backlink if your site does in fact have the specific term as a keyword phrase. In this way we also ensure that your site not only ranks high, but that the traffic generated will be relevant to your site. Since Google can also see so many incoming anchor text links as spam, we avoid using the same term for linking back over and over again. Variation is used to produce good and sustainable results.
Optimization for low targeted keyword phrases
- Google has a tremendously complex algorithm. To get a good standing, we do online page optimization for several low targeted keywords on several of your pages as part of our marketing strategy. By getting your site rank up for the low competition phrases, we help you to gain a good overall Google page ranking for higher competition phrases as well.
Obtaining highly relevant incoming links
- Sites with more incoming than outgoing links do better with search engines. This is unfortunately also where many webmasters go wrong. The relevancy of the link is important. Links from sites related to your site have a high value. The placement of the links – thus location are also valuable and then, the rank value of the site linking back to you. We take great care in selecting relevant sites to obtain back links to ensure that all the links are of value. If done right, it ensures good Google page ranking and increases in traffic.
- There are also other ways to get incoming links. This includes submissions to trade directories and other search engines as well as creating excellent content. If your site has valuable information, other sites sometimes link to it without requesting a reciprocal link. These links have extremely high value and we thus also ensure that your site has valuable and optimized content to create interest from other sites.
- Apart from obtaining free links, we also make sure that we keep abreast of algorithm changes. It is for this reason that we investigate options such as social bookmarking, blogs and more to bring valuable incoming links.
- Knowing how to increase Google page ranking forms part of our business and benefits you through an increase in traffic, exposure and overall profits. Contact us at Intoweb Marketing to make use of one of our traffic building and SEO packages.
- Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com
