Why use Google as the yardstick for website performance and why Google for focusing our optimization techniques for client sites?
Intoweb Marketing optimizes sites for Google because:
- It is the most widely used search engine on the Internet.
- If someone is searching for a product or service on the Internet, Google will be the first choice in the majority of cases.
- It is the search engine with the most pages indexed.
- It is the leading search engine on the web.
- If your site ranks well in Google, it will also start to rank well in smaller engines, since the criteria for optimization and good ranking in this giant is strict and if your site passes the test at Google, it will do so with other engines as well.
- Since it doesn't focus on the meta tags as most other engines do, there are more factors taken into consideration for ranking.
- It produces the most relevant results.
The majority of companies and Internet surfers utilize Google because of the convenience offered, clean appearance, relevant results, ease of use and the many services offered such as:
- News search
- Map search
- Froogle
- People finder
- Translations
- Scholarly articles
- Analytics
- Adsense and Adwords
- Discussion groups
Many more services are offered by the popular search engine, which attract users around the world. Our focus thus falls on Google when we optimize and market your site. The page rank provides us with an excellent indicator of how well your site is doing. To get an excellent page rank however, takes a lot of effort from our side. The page rank can be described as the how important your site is according to the search engines. Google has a complex algorithm that includes:
- Maturity
- Incoming links
- Reciprocal links
- Keyword relevancy
- Content
Linking Increases Traffic
A popular way to increase the page rank is through incoming links. Since Google not only looks at the total number of incoming links, but rather the value of the links as votes to your site, it is however, more complex than meets the eye. If for example your site obtained an incoming link from a site with a page rank of 8 that has 50 outgoing links, it will still count in your favour. A site with a page rank of 4 with only 4 outgoing links will however, aid your site’s page rank more because the search engine measures the link in terms of the total outgoing links from that site. If the site used one of its links to link to your site, then your site must be valuable!
It is for the above reason that we engage in a well planned linking strategy to ensure that your site obtains a high page rank at the search engines. We search for sites with credibility, high page rank and maturity to link to your sites.
Adwords for more sales
Another way that we help you gain an excellent standing is through the Adwords program offered by Google. This is also called pay per click advertising. You bid on specific keywords and your small, but effective ad is then placed next to the organic search results. Since around 40% of Internet users, frequently make use of these ads to find products and services, you are guaranteed of high traffic. If the ad directs the user to a landing page where the product can be purchased, it increases the sales conversion rate even further. Intoweb Marketing manages your Adwords program for you, leaving you enough time to handle all the incoming business generated through the Adwords program.
If you still wonder why Google forms such a major part of our optimization efforts, consider the sitemap facility and the analytics function offered by the search engine. We add the analytics to your site when we build traffic for your site, to help us and you monitor the performance of your site on search engines. Apart from this, we also add another web statistics page and can thus use both packages for monitoring and control.
By making use of the many features offered by Google, we can make sure that your site performs well at all the search engines. Contact us at Intoweb Marketing to get your site’s page rank up and thus increase relevant traffic.
- Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com
