Yesterday SearchEngineWatch published the following article, which will be of great interest to SEOs. In celebration of Search Engine Strategies’ 10-year anniversary, SES San Jose 2008 will host the first annual SES Awards ceremony. The SES Awards will be held Wednesday, August 20, 2008, hosted by Search Engine Watch and Search Engine Strategies.
Winners will be […]

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According to a report in TecCrunch, Google is still top of the heap when it comes to search, and keywords are still how users find what they’re looking for, but some say that method has reached its limits. “Keyword search is okay, but if the information explosion continues, we need something better,” Nova Spivak told […]

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Links are very important in today’s Google rankings, but just how many links you need will depend on both the competitiveness of your target phrases, and the quality of the incoming links themselves.
Essentially the number one rule of links is to keep it relevant! Topical relevance is very important in order for inbound links to […]

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Appreciate that your website is no longer a website; what you call your website is a collection of web pages. And each web page is an individual unit that should stand on its own. This sounds funny but it is very true, and very important, particularly for the new webmaster. The large search engines have […]

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Google Website Optimizer is all grown up. Formerly a feature within Google AdWords only, this free website-testing tool is now accessible to anyone worldwide through its own website. You can now use your Google Analytics login to access Website Optimizer and test which designs, headlines, and graphics lead to the highest conversion rates on your […]

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It might sound a little complicated but it’s really quite straight forward. Absolute links are those with a fixed full URL. There’s another kind, called “relative” links that skip the first part of the domain and remain “relative” to the file structure. Let’s take a look at the difference between the two. This is an […]

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In order to access the content on your site, it needs to be reachable. Users and web crawlers reach content by navigating through hyperlinks, so as a critical first step, ensure that all content on your site is reachable via plain HTML hyperlinks, and avoid hiding critical portions of your site behind technologies such as […]

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Google is constantly trying new ideas to improve their coverage of the web. They already do some pretty smart things like scanning JavaScript and Flash to discover links to new web pages. On Friday they announced that they have started experimenting with exploring some HTML Forms to try to discover new web pages and URLs […]

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Kevin Heisler of Search Engine Watch reports today that a Washington-based company that sells search engine optimization (SEO) services to small businesses is prohibited from selling or advertising them to new customers under the terms of a settlement announced by Washington State Attorney General Rob McKenna.The search marketing industry continues to be perceived as purveyors […]

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Link Popularity is one of the most important factors affecting your Search Engine rankings. When your site is popular with other web-sites, the Search Engines love you, but if you are the new kid on the block, they ignore you; totally. Its great to be popular; and improving your Link Popularity will get you higher […]

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