The search engine optimizer position includes the following job responsibilities:

• Keyword identification and research


• Web page analysis of online and offline factors that may influence a site’s ranking.


• Monitoring and staying abreast of the latest search engine indexing algorithms.


• Monitoring and explaining the web site visitor usage to the clients.


• Keyword and content optimization of web pages.


• Maintenance of website links and content.


• Creating a link network through link exchange programs.


• Proofreading and editing content.


• Populating websites.


• Meta tag, alt tag and title tag inspection and updating.


• Performance monitoring.


• Liaison with clients

The search engine optimizer works as part of the Intoweb Marketing team to help client sites reach the number one listing in search results of major search engines, and specifically Google. As content forms an integral part of websites and online marketing, the search engine optimizer works in close relationship with the web content writer. The SEO specialist identifies the best keyword phrases to be used for the specific site and the copy writer produces the content accordingly. It is the responsibility of the SEO specialist to check that the content is accurate, free from plagiarism and in line with the aim of the marketing effort.

The search engine optimizer must have a thorough understanding of the client’s business and target market to ensure that relevant traffic is driven to the site. Apart from this, normal website population is also sometimes required. The SEO specialist is the person responsible for optimizing the site for maximum search engine visibility, while retaining readability and user friendliness at the same time.

Requirements Include:

• A good command of the English language.


• Ability to proofread and edit documents.


• Loads of energy and the ability to work as part of a team.


• Basic understanding of HTML and web editors.


• Willingness to learn and expand your knowledge of search engines.


• Understanding of search engine indexing methods.


• An eye for detail.


• Accuracy.


• Command of foreign languages is a plus.


• Computer literacy.


• Good writing skills.

Full training will be provided to ensure that you are able to increase the rankings of our client sites. Email your CV and a cover letter should you be interested in this position.