Search engines and users alike require websites to have content. Search engines however, spider sites for links and keywords while readers want something useful and written in an easy to follow style. The website owners want traffic, prestige and sales. For the website owner content must thus adhere to the principles of good content writing that informs the reader, builds brand awareness, creates an image of professionalism, and persuades the reader to invest in the company’s products and services at the same time.
This is why you need the services of a professional content writing company, and not just shop for the cheapest service around.
For us at Intoweb Marketing, professional web content writing is a passion and not just a way to attract the attention of search engines. We thus strive to provide content for our client sites that adheres to the following guidelines:
- Original and well written content
- Focused on the client and highlighting benefits
- Improving the client company’s image
- Upholding the reputation of the client company as an expert in its field
- Creating trust with readers
- Persuading the readers to take action
- Writing with search engines in mind
- Strategic placement and use of keywords without distracting the readers
- Providing relevant and theme orientated content
- Avoiding hyperbole in the articles
- Showing respect for the readers
Anyone can write web copy, or not?
You may think that it is a waste of money to hire a copy writing company because you can do it yourself. Web content writing however, differs from other copy writing because the searching, reading, and purchasing behaviour of online users differ from those who respond on magazine, newspaper, billboard, brochure and pamphlet ads and writing. The web content writers at Intoweb Marketing understand online user behaviour and thus focus on the online reader.
Understanding the target audience is vital if you want to succeed on the web through content:
- Online users scan rather than read
- They need more persuasion to invest
- They want information not ads
- They want to trust you, but you have to earn their trust
- They also require a call to action.
Our content writing focuses on benefits of a product or service. We aim to inform the readers and provide them the information they require to make a decision to purchase without being pushed. We provide original content for your website to build your image and increase sales at the same time.
Why content for the search engines?
The Internet is an information highway and most users conduct searches through keywords typed in at search engine boxes. Even if your site is filled with keywords, without content, it will not rank high. The search engines also require relevant and original content.
Our copy writers have mastered the art of writing for the reader, buyer, search engine, and website owner at the same time. Proper research is done before a single article is written. We have more than a decade’s experience in search engine optimization and have a long list of successes as evidence of our expertise.
Your site benefits from well-written web content in the following ways:
- Steady increase in relevant traffic
- Excellent ranking for keywords related to your site
- Credibility with users
- Being established as an expert in your specific field
- Building a large base of loyal customers
- Increase in return visits
- Informing the clients about your products and services - not possible through short advertisements
- High sales conversion rates
- High link popularity since other website owners want to link to a site with excellent content
When you use the Intoweb Marketing copy writing services you benefit in several ways:
- Excellent return on your investment
- Quality and original articles
- Regular updating of the content
- Proper keyword research to ensure relevant hits
- Statistics package included to track the performance of your site
- High sales conversion rates
- High return rates
- Guaranteed professionalism
- Top ranking at search engines
- Increase in sales leads
- Cost effective form of marketing.
What does the content writing service entail?
We work in close relation with our clients to ensure that the articles portray the image and brand of the company. The search engine optimizers conduct research on the most relevant keywords to your site and the copy writers produce the content. All the articles are 650 -750 words. The articles are checked for grammar, spelling, and accuracy mistakes. Only original content is used to ensure freshness and relevancy to your site. You can select a package that suits your needs.
Don't trust your company's income, traffic and image to just anyone. You need words that sell, but not direct ads when it comes to content. Get the help of experts, contact us at Intoweb Marketing and make your website work for you through our content writing expertise.
- Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com
