Intoweb Marketing - Email Marketing and UK Marketing Solutions<title> <meta name="description" content="Promote your business with email marketing in the UK and around the world"> <meta name="keywords" content="email marketing uk, email marketing software"> <meta http-equiv="content-type" content="text/html; charset=UTF-8"> <link href="style.css" rel="stylesheet" type="text/css">  <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> _uacct = "UA-1766591-1"; urchinTracker(); </script> </head> <body style="padding:0; margin:0" bgcolor="#FFFFFF"> <table cellpadding="0" cellspacing="0" border="0" align="center" > <tr> <td valign="top" width="766" height="728" > <table cellpadding="0" cellspacing="0" border="0"> <tr> <td valign="top" width="766" height="152" > <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="766" height="152"> <param name="movie" value="flash/header01.swf?button=0"> <param name="quality" value="high"> <param name="menu" value="false">  <object data="flash/header01.swf?button=0" width="766" height="152" type="application/x-shockwave-flash"> <param name="quality" value="high"> <param name="menu" value="false"> <param name="pluginurl" value="http://www.macromedia.com/go/getflashplayer"> FAIL (the browser should render some flash content, not this). </object>  </object> </td> </tr> <tr> <td valign="top" width="766" height="499"> <table cellpadding="0" cellspacing="0" border="0" style="height:100% "> <tr> <td valign="top" width="9" style="background-image:url(images/left.gif); height:100% "></td> <td valign="top" width="749" height="499"> <div style=" margin-left:21px; margin-top:25px " class="s"><img style="margin-right:9px " alt="" src="images/1_z1.gif"><img src="images/header_email.gif" alt="" width="418" height="19"></div> <div style=" margin-left:50px; margin-top:11px; margin-right:25px; margin-bottom: 20px; " class="s1"> <div class="articles"> <p>Email marketing can be described as any communication via electronic messaging to recipients with the idea to promote your company and services. Although not all email marketing campaigns are legitimate, the effective use of electronic messaging as an advertising tool is possible through the assistance of Intoweb Marketing.</p> <p>This promotion method can be used sporadically, once off, on a regular basis or only as a notification method for new products, events, services or required information.</p> <h3>The benefits of responsible permission based email marketing include:</h3> <ul> <li>Viral promotion through the inclusion of signatures, recommend options and links back to your site.</li><br /> <li>High sales conversions if the promotion is targeted at the right audience.</li><br /> <li>An increase in traffic to your site through the inclusion of links to more information at your site.</li><br /> <li>Establishing excellent client relations through ongoing communication and interactivity.</li><br /> <li>Cost effective method to reach clients.</li><br /> <li>Fast delivery of messages and notifications.</li><br /> <li>Branding through the inclusion of a logo, slogan, company colors and a signature.</li><br /> <li>Building client loyalty and communication channels.</li> </ul> <p>Since one electronic message doesn’t constitute email marketing, you need to set up a campaign or constant communication. Intoweb helps to design and manage your email marketing efforts and we ensure that the messages are read through a number of techniques that include:</p> <ul> <li>Correct and effective use of the subject line.</li><br /> <li>The building of a relevant opt in mailing list.</li><br /> <li>Tools for tracking the promotion efforts.</li><br /> <li>A system for the scheduling of messages.</li><br /> <li>Correct use of headlines for effectiveness.</li><br /> <li>Auto responder opt in opportunities.</li><br /> <li>Creating brand awareness.</li><br /> <li>Requesting inclusion in the valid recipient list of the subscribers.</li><br /> <li>Providing subscribers with an unsubscribe option.</li><br /> <li>Helping you manage the campaign in an ethical manner.</li><br /> <li>Creating visually attractive and user friendly email marketing campaigns.</li><br /> <li>Helping you to provide relevant information.</li><br /> <li>Providing assistance in understanding the client needs.</li> </ul> <p>Many companies fail in email marketing because they don’t consider their client needs. Timing for instance, is all important. Knowing when your clients open their mails will help you to schedule messages according to the most relevant times and days. </p> <p>Another reason for failing in this promotion method is because the messages are not opened. </p> <h3>The reasons for this include:</h3> <ul> <li>Firewall blocking</li><br /> <li>Content not interesting or useful</li><br /> <li>Overloading the inbox</li><br /> <li>Not targeting the right audience</li><br /> <li>Message is too large</li><br /> <li>Too much content</li><br /> <li>Not readable</li><br /> <li>Not focussing on a main idea</li><br /> <li>Not including a call to action</li><br /> <li>The message is not recognized by the user</li><br /> <li>Not sending messages on a regular basis</li><br /> <li>Not standing out from the rest.</li> </ul> <h3>More reasons to make use of our services</h3> <p>Intoweb provides assistance to help you gain credibility through effective content that targets the client needs. Readability is ensured and we help you to not only obtain an excellent opening rate, but also a good response rate. By offering you a control panel where you can set up an email marketing campaign, make changes to the content, include pictures and change fonts, we provide you with full control over your advertising campaigns. </p> <p>We also offer you the ability to import mailing lists, target specific groups and to add names to the subscriber database. Subscribers and groups can also be deleted with ease. The ability to track the delivery and response rates is another benefit. You can also schedule the messages and thus ensure that they reach the user at the best possible time.</p> <p>Highly effective email marketing is possible if you adhere to the ethical and proven methods for getting the attention of the readers. Apart from this, ongoing communication and changes are required to keep the subscribers loyal to your company. Using email marketing in conjunction with other online promotion strategies including banners, signatures, affiliate programs, SMS and MMS promotions increase the success rate of this method. Contact us to help your company reach its advertising goals through email marketing.</p> <ul> <li>Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: <a href="mailto: info@intowebmarketing.com" class="blue2">info@intowebmarketing.com</a></li> </ul> </div> </div> </td> <td valign="top" width="8" style="background-image:url(images/right.gif); height:100% "></td> </tr> </table> </td> </tr> <tr> <td valign="top" width="766" height="77" class="bottomNav" align="center">  <ul> <li><img src="images/bottombullet.jpg"><a href="index.html">Home</a></li> <li><img src="images/bottombullet.jpg"><a href="services.html">Marketing Services</a></li> <li><img src="images/bottombullet.jpg"><a href="solutions.html">Marketing Solutions</a></li> <li><img src="images/bottombullet.jpg"><a href="careers.html">Careers in Marketing</a></li> <li><img src="images/bottombullet.jpg"><a href="successes.html">Our Successes</a></li> <li><img src="images/bottombullet.jpg"><a href="portfolio.php">Intoweb's Portfolio</a></li><br /><br /> <li><img src="images/bottombullet.jpg"><a href="articles.html">Articles about Internet Marketing </a></li> <li><img src="images/bottombullet.jpg"><a href="news.html">Marketing News</a></li> <li><img src="images/bottombullet.jpg"><a href="website-analysis.html">Website Analysis</a></li> <li><img src="images/bottombullet.jpg"><a href="blog_information.html">SEO Blog </a></li> <li><img src="images/bottombullet.jpg"><a href="contact.php">Contact Us</a></li> <li><img src="images/bottombullet.jpg"><a href="links.html">Links</a></li> <li><img src="images/bottombullet.jpg"><a href="sitemap.html"> Sitemap</a></li><br /><br /> <li><img src="images/bottombullet.jpg"><a href="http://www.intowebtraining.co.za">Intoweb Training </a></li> <li><img src="images/bottombullet.jpg"><a href="http://www.searchengine.co.za" target="_blank">Search Engine </a></li> <li><img src="images/bottombullet.jpg"><a href="http://www.golfclubs4golfers2golf.com" target="_blank">Golf </a></li> <li><img src="images/bottombullet.jpg"><a href="http://www.intowebmarketing.co.uk/blog" target="_blank">Marketing Blog </a></li> <li><img src="images/bottombullet.jpg"><a href="http://www.intowebmarketing.com">Marketing USA </a></li> <li><img src="images/bottombullet.jpg"><a href="http://www.intowebmarketing.co.uk">Marketing UK </a></li> <li><img src="images/bottombullet.jpg"><a href="http://www.intowebmarketing.co.za">Marketing S.A</a></li> </ul> <div style=" margin-left:39px; margin-top:5px " class="b" align="left">Intoweb Marketing © 2007. <a href="privacy_policy.html" class="blue2">Privacy Policy</a> </div><br /> </td> </tr> </table> </td> </tr> </table> </body> </html>