A new and innovative way to reach consumers has developed over the past three years. As one of the first design companies to provide website designs that can fit on mobile phone screens, Intoweb is also leading the way in Mobile Messaging or Multimedia Messaging Services, called MMS marketing.
The mobile market is fast overtaking even Internet growth. The usage of MMS marketing has grown with almost 500% since the end of 2004. With billions of people having mobile phones around the world, and Europe as one of the largest markets, companies scramble to take hold of this promotion tool.
What is MMS Marketing?
It can be described as direct marketing to mobile or wireless units including mobile or cell phones and Bluetooth devices. It allows for the sending and receiving of picture and video based messages and may also include sound to the user’s phone. MMS marketing solutions as offered by Intoweb are permission based only and thus free of spamming methods.
How does it Work for the Consumer?
Consumers receive promotions in multimedia form on their phones from the advertisers. They have to subscribe at the advertiser’s site or through an email or newsletter and can specify which notifications or promotions they want to receive. They don’t pay for the advertisements, the advertiser does. To unsubscribe is made easy and to prevent spam, they have to confirm that they want to receive the messages.
Convenience for the consumer
With MMS marketing, the consumer can open the message or download information when most convenient. Unless so requested, messages are delivered during normal office hours. Consumers thus don’t receive inconvenient alarms in the evenings for incoming messages. The message can be stored for later use and forwarded to a friend or colleague, making viral marketing easy to obtain for the advertiser.
Effectiveness of this promotion method
Unlike other visual media such as the Television, MMS marketing doesn’t have to rely on the consumer being in front of the screen for the ad to be played. Many consumers ignore advertisement periods on the television. With mobile promotions, the consumer requested the information and as such, is willing and eager to receive the messages.
Users can be reached anywhere in the world and even when they travel, they are still reachable. The delivery rate is thus much higher than with other advertising promotion methods. With a response and thus sales rate of more than 10% within 48 hours, the advertiser is assured of a good return on the promotion investment. Fast positive responses ensure a higher sales conversion rate.
Benefits of MMS Marketing for the Advertiser
- Cost effective method to reach a large target group.
- Scheduled delivery of messages to ensure that consumers receive the messages at a convenient time or day.
- Visually attractive way to communicate with clients.
- Full tracking of the delivery, open and response rate.
- Requires an action from the consumer such as making a purchase or logging onto a website.
- Effective way to ensure return visits to a website.
- Cost effective viral promotion tool.
- Aids in building customer relations and increase interaction.
- Constant reminder of your company.
- Building brand awareness.
- Urgent notifications can be delivered within seconds.
What is our role in MMS Marketing?
We offer our clients access to one of the best tools to be used in conjunction with websites to achieve their promotion goals in an affordable and easy to manage way. You have full control over the message content and can easily upload images, videos and sound, and send the messages to specific groups according to their profiles. Market segmentation is thus obtained. Through the tools provided, tracking is made possible and return traffic to your site obtained without tremendous effort.
As an expert in web design, we have also made it possible to send a specific web page to a mobile phone and thus ensuring that the users can even browse your site from their mobile units. We help you setup the system, manage and monitor it. Since very little technical knowledge is required, anyone can create, store, schedule and send messages at a time convenient to them. This means that in addition to your website, you are now able to penetrate the mobile market through the click of a button.
- Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com
