Also called pay per cost or cost per click advertising, pay per click (PPC) is an online promotion technique to ensure high sales conversion rates.

How does pay per click advertising work?

Small ads are placed either on the left or right side of search results in search engines for specific keywords typed in by the user. Apart from the free listings on the search results page, the sponsored links or PPC advertisements can also be clicked by the user. Once the user clicks on one of the small ads, he or she is taken to a landing page of the product or service directly related to the keyword used. The advertiser pays for every click through. The click through rates are normally monitored by the search engine offering the service, but the advertiser can also track click throughs and the actual purchasing of products through the landing pages.

Is it a cost effective method for advertising?

The cost effectiveness of this method of advertising depends on the keywords selected, search engines used, the monitoring of clicks, ad writing, correct landing pages, and also the correct profit margin. Apart from search engine optimisation PPC forms by far the most cost effective way to obtain high sales conversion rates, provided that the following are in place:

• The ads are written for the right target market and are specific.


• The user is directed to the product or service page relevant to the ad to prevent additional clicks.


• The campaign is monitored closely.


• An initial small investment budget for keyword bidding is in place.


• The right keywords are targeted since broad keywords will not bring the correct clicks.


• The ads appear in the top five sponsored links.


• The profit margin is high enough to pay for the advertising costs.


• The bidding amount set for the keyword is not too high.

How do you setup a pay per click advertising campaign?

There are several excellent pay per click search engines to select from, the most popular being Google. The search engine normally provides a keyword research and selector tool such as the Overture tool, to help you select the most popular and relevant keywords to your product. After setting up an account and paying a small administration fee, you are ready to bid on keywords. The keyword with the most bids at the highest price is normally displayed first. After keyword selection, you need to write an appropriate, targeted and concise ad under a catchy heading to draw the user’s attention.

The success of the pay per click advertising campaign is directly linked to the wording, keyword selected, and ranking of the ad. A page needs to be created where the user lands and can make a purchase. The secret is to have a landing page where the selling is done, rather than letting the click go to your homepage.

The campaign needs to be monitored daily to ensure ongoing success with pay per click advertising.

How can Intoweb Marketing help you with pay per click advertising?

We offer three main packages to help you setup and manage an effective PPC campaign:

• Daily PPC administration where we verify keywords and update the promotion drive for optimal click through rates within the target audience market.


• Monthly budget package where we monitor the promotion effort daily within a specified budget.


• Pay per click advertising funds supplied by the client through the account with Google.

Benefits of making use of Intoweb Marketing to manage your pay per click campaigns

• Identification of suitable search engines


• Bidding done on your behalf


• Tracking and monitoring of the click through performance rates


• Crafting the messages to ensure high and relevant click through rates.

To make the most of pay per click advertising and thus gain high sales conversion rates, contact us to help you setup and manage effective PPC campaigns.

• Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com