Many smaller companies prefer to do their own website design and online promotion. To this end we at Intoweb Marketing has once again addressed our client needs by including marketing training as part of our webmaster course and through the provision of SEO training courses. These courses empower business owners and entrepreneurs to design, upload, manage, optimize, submit and market their sites with success.
What does the Marketing training entail?
The course includes an introduction to the Internet and the basics of online promotion. It also includes the fundamentals of online promotion through SEO and other proven promotion strategies. Not only are the fundamentals of SEO taught, but also all the steps to create a powerful web presence and to enjoy ongoing success through effective online advertising including:
- Search engine optimisation
- Keyword research and selection
- Meta tags, descriptions and keywords
- Using alt tags to make images searchable
- Understanding the basics of HTML
- The use of flash and animations for visual attractiveness
- Creating interactivity on websites
- Understanding and utilising web statistics for promotion purposes
- Understanding how search engines index
- Google page ranking and analytics
- Web lay-out for optimal performance
- Content creation
- The art of article writing for the web
- Search engine submission
- Maintenance of keywords, meta tags and links
- Utilising internal linking, inbound and outbound links for higher link popularity
- Understanding link exchange programs
- Pay per click advertising
- Google Adwords and Adsense
- Effective e-newsletter campaigns
- Promotion through mobile marketing including SMS and MMS
- Banner advertising
- Affiliate promotions
- Search engine friendliness
- User friendly site design and support
- Ecommerce functionality
- Viral marketing
The marketing training also forms part of the comprehensive webmaster course for those who desire to also design their own and other websites. Professionalism is key in design, but without online promotion, even the best website is lost amongst the thousands of competitors on the Internet. It is thus important to at least get basic website marketing training even if you plan to make use of a professional online advertising agency. Understanding the difference between online and offline promotion can help you succeed on the Internet without having to learn by trial and error.
Why attend an Intoweb online marketing training course?
Intoweb is world renowned for its training in IT and Internet related products and services. Rather than reading a manual and hoping that you will be able to compete against SEO specialists, or attending a course at an academic institute, you should attend our course because we offer:
- Experienced instructors who also work in the industry and thus have the practical knowledge to identify pitfalls and opportunities.
- Our course is comprehensive and easy to understand.
- Provides you with all the tools required for effective online promotion.
- Intoweb courses are ISETT SETA approved and accredited.
- We are recommended by global companies.
- We offer cost effective and affordable price structuring for all our courses.
Who makes use of the Intoweb online marketing training courses?
- Individuals who plan to start their own website promotion and SEO companies.
- Small and medium enterprises wanting to manage their online promotions.
- Large corporations wanting to train specific employees to handle the Internet promotions.
- Marketers who wish to gain a competitive edge through knowledge of SEO and online advertising strategies.
If you know how design influences your website performance, you will be able to enhance the site for both search engine and user friendliness. Understanding offline and online factors, the selection and placement of keywords, how to write effective articles and promote your site through pay per click advertising, will guarantee that your site gets a top listing in search results and thus an increase in traffic, build loyalty and credibility, and ultimately, provides excellent sales conversion rates. Contact us to benefit from marketing training and obtain a return on your Internet investment.
- Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com
