SMS marketing provides a means to penetrate the consumer market of mobile phone users. Considering that in 2002 already, more than 300,000,000 people in the European Union had mobile phones, it provides you with a picture of how large segment of the consumer market can be reached through SMS marketing.
What is SMS Marketing?
It is a service provided by Intoweb that allows for the sending of text based messages to mobile phones from a website. These messages can include promotions, notifications and information as subscribed to by the users. Users can sign up for a number of notifications to be sent to their mobile phones at your website or through your e-newsletter. It is also possible to make use of referrals to get new subscribers.
How can you use SMS Marketing?
In addition to your website, newsletter and other promotion efforts, you can also use SMS Marketing:
- To stay in contact with consumers
- Build brand awareness
- Notify the users of changes to the website
- Inform them of latest developments or new products
- As direct marketing tool
- Involve the users in competitions
- Use it to get feedback through polls
- Remind the users of important events
- Provide them with useful and up to date information
- Announce limited time special offers
- As viral promotion tool
- Build customer relations.
What does the Intoweb Bulk SMS Marketing System Offer?
It offers you the ability to send thousands of text messages to targeted groups with very specific messages anywhere and anytime. We provide a system where you can purchase a set number of text messages to be used whenever you need. It is easy accessible through an online system where you have full control of the SMS marketing effort.
Since setup is so easy, no technical knowledge is required. With 24 hour availability and support, you can send the messages whenever required. The scheduling ability provides you with convenience of sending messages at a time that you know the consumer will be most likely to view and respond on the messages. Timing is often everything. SMS marketing makes it possible to have the perfect timing and thus a higher possibility of quick response.
You can now use SMS marketing to highlight specials on your website and to increase visits to the website. It is possible to add and delete new subscribers, change profiles and even personalise messages through the click of a button.
Effectiveness of SMS Marketing
The Intoweb system provides you with the additional benefits:
- A more cost effective way to reach and expand your target market than any other form of promotion including mail, email, Internet, television etc.
- The user doesn’t have to be online to receive messages.
- Since mobile phone users normally have their phones with them, the response rate is much higher and quicker than with any other form of marketing including MMS and email.
- It increases longevity of your promotion effort since many users save the message for later use.
- More people make use of text messaging to communicate than those using email on a daily basis and you are thus assured of an ever expanding target market.
- Unlike with emails, pamphlets or direct mail, users normally open text messages before deleting them, ensuring that your message gets read.
- Responding is made easy, since the user can simply reply on the message, contact you directly or go to your website to make use of the offer.
- Quick delivery and response is guaranteed.
- Higher sales conversions are obtained.
- Tracking and monitoring of the promotion effort are possible since you can see which messages have been sent and delivered, who responded on what promotions, how quick people responded and what percentage led to sales conversions.
SMS marketing is taking the world by storm. All mobile phones can receive and send text messages, making it possible to even reach consumers still using older phones. Since it is permission based, spam is avoided and the image of your company preserved in a professional manner. Contact us at Intoweb to help expand your target market, build brand awareness, compliment your existing promotion and CRM tools, and to increase sales conversions in the most affordable and convenient way.
- Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com
