At Intoweb Marketing we want our clients to be successful on the Internet and part of it, is the ability to track and monitor marketing efforts, customers, and trends. As such, we provide our clients with web analytic tools to do the above. Part of our success through SEO stems from our ability to monitor the performance of our client sites and providing clients the tools to do it themselves as well. Google Analytics is one of the tools we use and recommend because of its many excellent features. Web tracking makes it possible to turn unique visitors into loyal users, and ultimately increase your sales conversions.
Why use a tracking tool such as Google Analytics?
Tracking software helps you to identify marketing efforts that pay off and how the Internet users interact with your website. The information derived through the tracking efforts can be used to improve the design of your site and services offered. You can improve customer relations and ensure that you stay ahead of competitors in your industry. With the information at hand, you can target your marketing efforts and thus obtain more targeted traffic, as well as higher sales conversions.
The excellent features of Google Analytics include:
- Quick setup through the pasting of a code into your web page. Once this is done, tracking starts.
- Keyword, keyword phrases, campaign evaluation and comparison are provided. It is possible to monitor email, pay per click, banner ads and affiliate marketing efforts.
- Customized control panels where you can place information to be emailed.
- Excellent tool for identification of best keywords for pay per click campaigns such as Google Adwords.
- Comparison of trends and performances on specific dates.
- Identification of revenue sources.
- Tracking of conversion metrics.
- Identification of keywords which led to sales closures.
- Identification of pages not performing or resulting in conversions.
- Tracking of lost customers.
- Real time viewing of every page and link conversion.
- Creation and sending of email reports.
- Identify the exact locations of search origin.
- Identification of the best geographical target areas for you products.
Apart from the excellent features offered by Google Analytics, several benefits are included:
- Ease of use – even novices can understand how it works.
- AdWords support for selection of keywords.
- Sophistication in terms of data tracked.
- Can be used with any site.
- You can track all your online marketing campaigns.
- Excellent security provided.
- Monitoring of multiple sites and campaigns from one site is possible.
- It is still free at present.
- Comprehensive reports filled with information about demographics, keyword targeting, e-commerce and visit rates.
Working of the tracking tool
- Google requests that you create a profile and list the web addresses that you want to monitor.
- A code is provided for insertion on the relevant pages.
- Goal specification is done for the tracking, for instance, how many people actually reached the product page and made a purchase.
- Allow 24 hours before you start with the monitoring process although immediate tracking can be done. It is better to let the statistics accumulate for more reliable results.
- Whenever you need to view reports, you just log in at the control panel and specify which reports to retrieve.
What type of information is supplied?
- Visits to specific pages and websites include time, day, origin, browser used, search engine used etc.
- Geographical mapping of users
- Keyword research
- Keywords used in searches
- Number of unique visits
- Conversion metrics
- Visits from links
- Referrals
- Direct typing of web address visits
- Session durations and users leaving immediately
- Top referring sites
- Page views
- Monthly, weekly, and daily stats reports.
Advantages for you company
Intoweb makes use of raw log files, Google Analytics and AWStats to monitor our marketing efforts on behalf of your company. We also help you setup and show you how to monitor your site’s performance and the optimization efforts. Through Google Analytics, you are able to identify the best keywords, map your target market, obtain information about referrals to your site – even paid links, and monitor marketing campaigns. We strongly recommend the use of a reliable web analytics tool such as Google Analytics in support of your online business activities. Contact us to help you make the best of all the tools available.
- Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com
