Viral marketing can be described as an online promotion strategy that works in the same way as a virus. Information about your company is spread from one person or location to another through a number of legitimate and highly effective promotion techniques. It can be compared to normal word of mouth advertising.
Intoweb Marketing provides clients several options for viral marketing and assists in the identification of opportunities.
Some of the benefits of viral marketing with the assistance of Intoweb include:
- Cost effective way to increase leads
- Viral marketing may have an original small capital lay-out in some instances, but provides an excellent return on your advertising investment.
- Long term benefits since the message spreads at an ongoing basis.
- Easy to manage systems.
- Almost unlimited numbers of people can be reached.
- Makes use of existing subscriber and communication lists.
- Helps companies to develop viral marketing through content rich newsletters and affiliate programs.
We make use of a wide variety of promotion and viral marketing techniques, some of which are listed below:
Providing free tools and resources on your website
Intoweb develops and provides free tools and resources that you can offer to users on your website. If for example, you would offer a free reminder of events such as meetings, upcoming events, birthdays etc. to your visitors daily, weekly or monthly; they are constantly reminded and brought back to your site. Since they have an excellent tool, they are most willing to let others also know about the tool and where they located it.
Through the inclusion of a website link, banner and your company image or information in the reminders with a referral option, your site is promoted. Since people often need to see something at least three times, and often up to seven times before they make a conscious decision to purchase, you create a prompting message without pushing the reader. Once the user is ready to make a purchasing decision, he or she will buy from the company that offered the free tool and kept contact.
This is just one example of the free tools that can be offered. Others include for instance, free financial calculators, email addresses at your domain name, fax numbers or e-books and many more. If for example, you provide email addresses for free, a user can log in at your website from anywhere in the world to read and send email messages. Viral marketing is thus achieved, since people like to share information about free and excellent tools to use. An incentive for referrals can be added to spread the message even further.
Opt in lists
The same principle is used for helping you build subscriber lists to your newsletter. Through the provision of a subscription option whenever an information request is received, you ensure that the subscriber mail list grows. The recommend option with or without an incentive can be used in conjunction with all specials, articles and e-newsletters.
Signature
By adding a signature to the newsletters and email correspondence, you provide users a way to let others know about your company. With every email or newsletter sent, your company increases its exposure.
Avoid the pitfalls of viral marketing
As effective as this promotion technique is, it can easily become spam. Intoweb provides clients with advice and assistance to prevent the use of techniques that can portray a negative image of your company and eventually become spam.
Since the message and incentive included in all outgoing mail should be strong enough not to get distorted, we spend time with you to help in the crafting of concise and distortion proof messages. Through our tools, your viral marketing efforts can be tracked and monitored. It also ensures that referrals don’t become victims of spam messages.
Impersonal messages, not targeted campaigns, and no tracking of the effort can all cause serious damage to your company’s image. Intoweb makes use of several principles of effective viral marketing to help your company succeed through this online promotion strategy.
Useless e-newsletters and promotions only cause damage to your company’s credibility. This is what is avoided when you make use of our viral marketing services and advice.
Intoweb guarantees effectiveness of the campaign through:
- Brand compatibility
- Mapping of the advertising goal
- Ensuring relevance to the target group
- Providing sustainable and measurable campaigns
Through affiliate marketing and other legitimate and ethical means, we help you spread your company‘s brand name. Contact us to get the virus spread in a healthy and professional way.
- Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com
