Apple Mac needs no introduction in the computer world. As a leading provider of innovative computer technology it also has a strong web presence. The website analysis of the Apple website has been done to see how well they cater to the online user.

The main page loads in less than one second which is excellent especially when considering the amount of graphics used and heavy reliance on visual appeal. It is has an attractive homepage with large menu items which make for easy identification of the categories. Fortunately the Apple website offers a search facility and a sitemap which is well organized as the user can easily get lost if following the text links at the bottom of the page.

The main colours are grey with the majority of pages having a white background. This ensures a neat and professional look and provides the contrast required for readability.

The Apple website is an example of just how effective the use of videos and multimedia can be. As its users will surely need to see pictures the use of images is essential. There is no lack of information either. Unfortunately the website requires a high resolution for optimal browsing and to prevent the need for side scrolling.

The length of the pages is well balanced and rather than having endlessly long pages, they have given more options when entering the main categories. The online shopping facility is comprehensive and easy to use.

The Apple logo is displayed throughout and the home option is in the form of the logo. Although this is visually attractive, it would have been helpful if there was also a text home link throughout and a “You are here” message. The title does however, display in the blue title bar which also provides an indication of where the user is at the specific moment.

The links to careers and education are helpful and the user has the ability to return to the main page. One of the great features of the Apple website is the ability to download iTunes and iPod applications. The Downloads page is packed with excellent downloads such as Quickplayer, movie trailers, music, and cool features.

Another useful and well appreciated feature of the Apple website is the tutorial sections for loading up to Youtube and more. The tutorials are in the form of videos and easy to follow.

As can be expected a support section is provided with comprehensive assistance regarding iPhone, Mac, iPod and iTunes. Popular how to’s are shared. The website features a feedback option which is important for interactivity. A blog for the users will be excellent for traffic generation and customer involvement and this is offered under the Support section.

Users will find the retailer search helpful and will also appreciate the RSS feeds ability provided. The latest news regarding Apple and possible specials are also featured although a subscription option is less obvious. The website does however offer the ability to share information with friends and thus makes use of viral Internet marketing techniques. The site offers many downloads such as excellent widgets.

In terms of search engine optimisation the Apple website has left out an important detail – that of description and enough keywords in a Metatag. Although not essential it is normally one of the first search engine optimisation steps to be taken. Only one keyword features in the Metatag and search engines normally look for three or more. Given the fact that it is Apple Mac, and that the main keyword is present in the domain, you can argue that it is not necessary at all since people will get to the site when entering Apple. One keyword does seem to work for them though. The site is current and well maintained. The font size is standard, but at high resolution it can become difficult to read. It has a current Google Rank of 9 which puts it in the top order. The Apple website has thus succeeded in its SEO Internet Marketing even with loads of graphics and Flash.

The website boasts a total number of 6,851,047 incoming links. This is important for search engine placement and does a lot for its ranking. Given the fact that it has such a tremendous amount of incoming links it is not difficult to see why it has a top ranking even without Metatags.

Looking at what the Apple website has to offer its clients and prospective buyers through the website analysis done it is evident that the whole spectrum of services has been covered by the site. It is a clear indication of why Apple Mac is a leader in innovative technology. Visit their website today to find the iPod and computers of your choice.