Website Analysis - Cheapflights UK

The Cheapflights website UK as the title suggests is an online resource to more than 2 million cheap flights around the world. Numerous well-known brands such as British Airways and Virgin feature; carefully selected by experts with years of travel arrangement experience. The website which has been online since 1996 provides price comparison regarding air travel and related services such as hotels and more. Boasting more than 4 million users in the UK alone, it deserves a closer look to determine the reasons for its popularity through a website analysis.

In terms of content, the Cheapflights website UK, offers its users objective information about excellent deals derived from more than 700 travelling sites. Since the website does not sell tickets, but does price and benefit comparisons, the users can be confident in the knowledge that the advice and information provided are impartial. Another aspect of the Cheapflights website content that makes it popular is the ability it offers users to find low cost air tickets from chartered, mainstream, low cost airline companies, and travel experts all at one place. If a person is looking for quick location of airfares or flights from one destination to another, then the Cheapflights website UK should be a first consideration.

Locating information at the Cheapflights website UK is easy. Even though there are more than 1.5 million flight deals to be searched, the search facilities make the searches fast and uncomplicated. Users can enter their departure and arrival points or select the options of all departures from a point/all destinations and select the relevant option.

As an alternative the users can simply select the alphabetical letter with which the destination name starts at the top of the home page for a listing and then select destination. This surely helps if you don’t know the exact spelling of the destination name.

The Cheapflights website UK also offers a comprehensive booking engine at the home page making it easy to quickly book tickets which is a much needed service for the person who urgently requires tickets. Another option is provided for finding information – the complete deal where the focus is not so much on price, but on flights which are useful for the same reason.

In terms of content, accuracy, and updating the website analysis shows that the Cheapflights UK website succeeds. It offers more than search facilities; it also provides useful links leading to relevant sites and offers travelling tips, currency exchange tools, etc. In addition to the above the user can also find travel insurance, car hire, shuttle services, and airport parking through the Cheapflights UK website.

Navigation is made easy through the site search options, the alphabetical listing options, and through site tour, site map, as well as help functions. One drawback is that some windows which open, offer the choice to close. The user has no warning that by closing the window that the whole site will close. Links on the left side of the page leading to specific airlines as well as travel news, and more provide additional navigation options.

The general lay-out of the Cheapflights website makes for easy browsing. The website design includes only limited images and as such loads exceptionally fast. The focus is on information and if you are looking for a visual experience, then the site will disappoint, but if finding information quick is the reason for visiting the website you will appreciate the limiting of multimedia and images.

The standard website fonts have been used. A white background is in place ensuring easy readability. Enough space between texts exists for onscreen reading. The standard notices of copyright, terms and conditions as well as privacy statement are present. A contact option is available as well as a site tour and about us section. No dead links are present and links are clearly visible. The home link is present and the logo displayed throughout. A cascading style menu is used at the top and a normal link menu at the left side of the page.

Interactivity is provided through the blogs where useful information is shared and where comments can be left. A feedback option is available, which in Internet marketing is important to ensure that customer relations get priority while the Cheapflights website UK can make changes where required to address issues raised by its users. The standard newsletter subscription option, which should form part of any Internet marketing strategy, is present.

In terms of search engine optimisation (SEO) embedded in the website design for effective Internet marketing, the website analysis shows that the Cheapflights website UK performs well. Apart from the main keywords forming part of the domain name, a Metatag with description and highly relevant keywords are present. It is a mature domain which provides it with exceptional credibility at search engines and users alike. The website is listed at the Yahoo Directory, but not with DMOZ. It boasts a current Google Page Rank of 6 with almost 80 000 incoming links from Yahoo and more than 3000 incoming links from Google. By making use of more articles to ensure more access points to the website, and by changing the enter page to take the user directly to the Cheapflights website for the UK, it will also be able to move up the ranks with time. It is one of the best travel arrangement online resources around.