The Infertility Network UK is an organization committed to the provision of an extensive support network for its members and people who are affected by conditions of infertility. They do the above through the promotion of a wide range of services and information. Support is given in a practical manner. The website is an extension of their efforts and the website analysis will show just how effective their online presence is and whether their website adheres to principles of good SEO and website design.

The Infertility Network UK website image is one of sympathy, empathy and through its colour scheme of a white background and pink in the navigation menu it clearly caters for the female user although information on the site shows that men are also its target market. The neat outlay of the main and subsequent pages makes for a pleasurable browsing experience.

One drawback of the web page lay-out is that the main menu is on the left side whilst additional menu items are on top. The expectation is often to find the most important items in the top navigation bar. Another drawback is that the page requires side scrolling if the screen setting is 800 x 600 pixels. The side navigation is not at the far left, but then displays one third to the right. It seems that the left border does take up valuable space.

The contact us button is displayed on top and leads to a comprehensive contact page. The sitemap link is also displayed and a well organized sitemap is provided. A search facility with instructions on usage is available in the upper left corner as well as at the bottom of search results.

The sponsor is clearly identifiable and a consistent look is provided throughout the website. The copyright notice is displayed and more information available about Infertility Network UK.

Image usage has been limited to static content which ensures fast loading of the pages. All the images contain ALT tags and compliment the content. There are no flash videos or audio. The downloadable fact sheets are in Word format and are small enough without the need for compression.

All the links work and lead to extremely valuable websites and information. The level of interactivity is high and is obtained through a forum as well as chatrooms. Users first need to become members if they want the benefit of posting.

The font size is easy to read although the site doesn’t offer help functions for navigation. There is enough white space for easy reading and the text columns are suitable for on-screen viewing. The site does not provide the option of personalization of the lay-out. Considering that many of its users may have disabilities it will be useful if their needs are also addressed.

The website offers members the opportunity to receive a magazine, but even non-members can enjoy free advice and valuable information available on the site. Advertisers will find the full guidance to advertising at the website useful and the online shopping facility is a feature that adds value to the site.

In terms of SEO, the Infertility Network UK website succeeds through a search engine friendly website design. The title tag has been used, whilst the Metatag contains a short description with the main keyword present. The site competes for keywords such as infertility, fertility problems, and infertility support. The keywords are present in the Metatag.

The website boasts a current Google Page Rank of 5 at the time of the website analysis (May 8, 2008) and a total of 9198 incoming links. Although an excellent rank, through additional search engine optimisation steps such as building more incoming links from Google and offering a refer a friend option for viral marketing it can perform better. Keyword enriched articles can also be used to increase incoming links.

The overall score of the Infertility Network UK site in the website analysis is high because it stays focused on the issue of infertility, clearly endeavours to address audience concerns, provides a neat and easy to follow lay-out and a consistent look with limited usage of graphics. Interactivity is sufficient, but through the sharing of experiences in video clips or the provision of a virtual assistant a more personal feeling can be created. If you or someone you know face infertility problems you will find the Infertility Network UK website a valuable online resource. Membership offers tremendous benefits and the support provided through the online medium is exceptional. Visit their website today and become aware of all the organizations, support, and experiences surrounding the issue of infertility.