Warning to all ladies with limited bandwidth broadband Internet connectivity: Do not visit the
iVillage website unless you have loads of bandwidth left on your account because you will simply not want to leave.
The website analysis for the iVillage website will give a few indications of just why women fall in love with the
iVillage website.
The overall website design reflects the taste of it audience. Soft colors have been used for the
menu items and more than enough white space between texts exists to prevent a cluttered look. From the moment you
enter the home page you will feel at home. Navigation has been done in such a way that you simply cannot get lost
even though it is a website packed with everything that concerns women.
The logo displays at the top and with the home option ever present in the form of the logo it
should be easy enough to navigate back to the home page. It will however, also be helpful if a text home link is
also present. The copyright notice is displayed and the standard features such as a privacy policy, feedback, about
iVillage, contact options and terms and conditions are present.
The text size is standard and although no additional accessibility features are present, the
average users should be able to read and browse through the iVillage website without difficulty. A cascading style
sheet menu is used to ensure a consistent look throughout the website design. The titles are descriptive and even
the Flash videos have descriptive Alt tags. No dead links, spelling or grammar mistakes, and no orphaned pages are
present. Side scrolling on some screens may be required.
Activities that promote interactivity are accessible through the search facility, site map, text
links, image links, and the main menu on top of the website pages. A clear distinction is made between the mentioned
activities and the main categories also present in the top menu through a colour difference. What is hot is also accessible
through a menu on the left side of the page. This is an excellent location for the menu as users tend to look at the top
and left side of web pages first.
Attention is drawn to specific topics on the website through short introductions, images and
excellent display. Extensive help is available and when it comes to viewing the videos, immediate assistance is
provided for the downloading of Flash Player.
In terms of content and interactivity the iVillage website does an excellent job. One example
is the quick poll at the top of the website pages and by simply using the slider to make a choice the user gets
insight into the statistics about the specific poll. There is no lack of opportunities to build client lists and
obtain feedback for Internet marketing purposes. User involvement is ensured through message boards, quizzes, social
networking opportunities, competitions, videos, and blogs on each of the available topics.
The content caters for all areas that interest women including:
- Pregnancy
- Dieting and fitness issues
- Parenting
- Health and wellness
- Beauty and fashion aspects
- Relationships
- Gardening and home decoration
- Food and beverage
- Travelling
- Horoscopes.
Each of the above categories divides in sub-categories and includes interesting reviews and interactive features. One example is that of the virtual make-over where the user can either select a model or load a photo and then use the make-up, head wear, eye wear, hairstyles, colors, and more to enjoy making a fun make over. The end result can be compared to the before picture, printed, saved or shared with a friend. This activity can keep you busy for a long time.
In addition the beauty videos, quizzes and tips shared at the iVillage website ensure a pleasurable experience. No matter what your interests you will you find a section catering to your needs in a way that puts this website in a class of its own. The content is current, original and extremely helpful. Calculators to measure ideal weight, matching quizzes, help with baby name selection and more are all reasons why users will sign up and become active members participating in all the feedback and social networking opportunities.
In terms of sound search engine optimisation (SEO) methods used for Internet marketing purposes the website analysis will also reveal a few of iVillage website secrets for performing well at search engines.
The iVillage website domain was registered in 2000, making it older than eight years. The older a domain, the more credibility it has with search engines. The website is listed with both DMOZ and Yahoo! Directory, which is essential to ensure incoming links, credibility, and traffic.
A Metatag is present with description and keywords relevant to the content. The title and alt tags are well used. Another reason for its outstanding performance in terms of SEO is the fact that it has 243 000 incoming links from AltaVista. It can perform better if it increases its back links from Google which at the time of website analysis count almost 5000. If you are looking for an online community, tips and excellent content which are well presented through exceptional website design then you should visit the iVillage website today.