If you love Jamie Oliver on TV then you will delight in the Jamie Oliver website. It is packed to the brim with the latest “what’s hot” and “what’s cooking” news about Jamie, providing for great entertainment and excellent reading.

It is not often that a moblog features in a website analysis, but yes, creativity is at the order of the day and the Jamie Oliver website boasts a moblog with live images right from his phone. The site is in line with the enthusiasm that Jamie Oliver brings to the culinary world and is not a disappointment for his admirers. It is not only the moblog that creates a stir, but the forum allows for sharing of ideas, problems and asking for advice from fellow cookery lovers. This is where you can meet and share your passion for cooking up a storm with others.

With such a wide range of mouth-watering dishes and recipes you simply cannot but wonder why on earth will anyone buy a recipe book which hasn’t originated from Jamie Oliver as author? Each of the categories contains a few recipes which fit any type of occasion. Each of the recipes is meant to tantalize the taste buds and to get you cooking.

Fans can also follow the links to his DVDs and books and simply enjoy a good time at a highly interactive and thrilling Jamie Oliver Website. The use of flash animation for a slide show of his delectable dishes is pure magic. It makes the website come alive and should get a thumbs-up for the quality of images, the web design, and also for the option to stop before you start to crave English Onion soup. The first slide show provides an excellent virtual tour of what is available at the website.

The homepage also features a flash movie of no other than Jamie Oliver himself, welcoming you to the website, telling you about the latest changes, and inviting you to upload and share your recipes. Talk about the value of a virtual assistant in Internet Marketing! Here you have more, you have the host himself welcoming and guiding you through the Jamie Oliver website to make you feel right at home.

The site has no shortness of interactivity as can be seen with the comments from readers on how to get rid of snails in the garden. It is full of humour and of course wise tips. Podcasts, downloads and the opportunity to get involved with projects for convincing schools to get rid of junk food, as well as amazing recipes make for the best celebrity cooking website on the Internet. Viral marketing is used to its full with links to Facebook, MySpace, and Youtube.

The website design is excellent and offers a welcome break from the normal cookery sites. It is inspiring to say the least. You will find the use of green to be just at the right level to compliment the white and the paper colour areas. Not one of the images distracts from the content and there is enough wording for search engine optimisation purposes. Users will also appreciate the RSS feeds and the comprehensive FAQ section. The copyright notice is displayed at the bottom of the page as well as terms and conditions. Although there is no sitemap available which is useful for SEO purposes and quick access to specific topics, the lay-out and navigation system are designed in such a manner that you will not lose your way.

The logo is displayed prominently and the author easily identifiable. The categories are clearly marked. Images have descriptive ALT tags and audio is also wisely used. You can contact Jamie Oliver in a number of ways as can be seen from the contact page. Metatags are present and include a website description as well as keywords. The website competes for keywords such as naked chef, Jamie Oliver, cooking, how to cook, and schools etc. It has a Google Page Rank of 6 placing it in the top performers in terms of Internet Marketing. It has an Alexa Rank of 74 667 at the time of website analysis (May 4, 2008). It shows a total of more than 132 000 external links to the website. The site has been online since September 1999, but the recent changes to it will definitely lead to an increase of traffic.

From a website analysis perspective the Jamie Oliver website does not only comply with all the principles of good website design, but also surpasses several other cooking sites in its search engine optimisation efforts.