The Liverpool Football Club TV website is the official club site with news, a comprehensive archive, several interactive tools such as popular mobile ring tones and freebies, real time match commentaries, highlights of matches, betting, and more.

If you are a Liverpool soccer fan this must be a dream come true with everything a fan can want from a soccer website. Whether you want information about tickets, a background on the club, the latest news on how your team is doing, who is selected etc, or want to purchase a cap or t-shirt, everything is at one central online location.

The Liverpool FC TV website has been designed in the well-known Liverpool red with a white background. It does employ JavaScript and a cascading style menu with the main categories dividing in more sub-categories when clicking on them. Once you have passed the ENTER page you are home free and will find browsing easy. Unfortunately the ENTER page, as attractive as it may be, does waste time, space and hampers proper search engine optimisation. For a website that employs a lot of graphics, videos and multi-media and does not have any Metatags, description or keywords, it is amazing that it can get the first spot at the Google results for a keyword such as Liverpool.

It is also amazing that it can have a Page Rank of 7/10 and an Alexa Traffic Rank of 1638 with an ENTER page and no Metatags. It just goes to show that there are numerous ways to get to the top of search results like having the main keyword in the title and domain. The 2088 incoming Alexa links may also have something to do with it or perhaps submission at UK sites.

Although a bit confusing at first, once you get an overview of the website, you realize that it offers a wealth of relevant information and loads of multimedia making it a highly interactive site with message boards, real time Liverpool soccer pc games, fans gallery, competitions, as well as voting and more which sometimes require login.

From a web design perspective the designers did a great job with colour coordination, easy navigation, and platform compatibility as the website supports a variety of platforms or browsers. Plugins may be required and you should get to sites where you can download them before you attempt to watch the online virtual tours available of the stadiums. By placing links to plugins and tools at the virtual tours page, users without the required tools will also be able to get the most from the website. The images have been well-placed and do have ALT tags. The site has the copyright notice and the sponsor is identifiable. The title of the page you are on does display in the title bar and although the home button lacks you can find your way around the site without drilling too deep.

The betting category has sub-categories that take the user to a secure server which is a must for any online sharing of personal information. A full contact us page is available and the help function is pretty well organized. Once here the user will find useful information about plugins required for the streaming and any question that can come up. The contact form is easy to use should you not find an answer to your question. There is no easily identifiable sitemap which would be useful for search engine optimisation and user-friendliness. The sheer amount of multi-media does make the Liverpool FC TV website slower than would have been the case if only text and static images were used, but given what you receive for a few seconds of wait, it doesn’t matter that much.

The overall appeal of the site is great while the comprehensiveness, accuracy and up to date features of the website ensure that it must be a site where visitors return often. Customer retention value is thus excellent.

The website competes for keywords such as football highlights, Liverpool football, ticket to watch football, and more.

In conclusion from a website analysis perspective, there is work to be done regarding search engine optimisation, but since the Liverpool FC TV website already has a high page rank, it must have enough supporters doing the viral Internet Marketing for the site. It is a pleasurable experience to visit the site. If you are a soccer fan the Liverpool FC TV website is a must visit, but be warned you will spend a long time at the website as it has a lot to offer.