The Orange website (UK) which has been online since 1994 offers a wide variety of shopping opportunities and other excellent features such as news, guidelines on the latest in entertainment, and amazing broadband connectivity packages as well as excellent mobile phone packages. The website analysis thus focuses on its usability as shopping, broadband, and entertainment portal and site. Other factors that are taken into consideration include the visual attractiveness, search engine optimisation (SEO) steps, Internet marketing techniques employed, and the content offered.

Like most of the online shopping portals and sites a white background is used to prevent a feeling of clutter and at the same time ease the strain on the reader’s eyes. The pages load fast ensuring easy browsing without having to wait ages for images to load. Since the Orange website offers an array of products and services it is vital that it ensures easy navigation. The website design reflects this through a neat outlay and the prevention of image and video over usage. Standard web fonts have been used and the website design supports numerous browsers.

The Orange website design includes a cascading style sheet menu which ensures a consistent look throughout. The minimum use of colors is what ensures the professional look. Although orange as colour is used throughout as part of branding, it is never overwhelming. Speaking of branding the logo is displayed on top and the branding is repeated throughout navigation through orange as well as through the provision of information about the Orange Company.

The main focus on broadband and mobile phone deals is not lost even though entertainment, sport, and news also feature. Extensive support is available for Orange broadband and mobile phone users. In addition the standard accessibility statement is present. Since online transacting does take place at the Orange website it is of extreme importance to include a privacy and terms & conditions statement which are present.

Navigation is further eased through the menu on top and the left side of the page which both provide excellent descriptive links to relevant pages. In addition a site and web search facility is available. The Orange website design includes viral Internet marketing techniques. Some aspects should be standard to any website and these are present at the Orange website:

When it comes to the mobile world, social networking and user involvement become all the more important. The Orange website provides several tools and ample opportunity for user involvement through the following:

The Orange website offers an amazingly straightforward shopping facility for mobile phone and broadband deals. There is no chance of getting confused as the lay-out is as simplistic as it can get. Quick location of the best deal is thus possible. The Orange website clearly has the interests of its users in mind and by ensuring that even small detail such as ALT tags for images and additional text links are present the website design simplifies online browsing for its users.

Even with Flash videos present as well as loads of good quality images, the website design still adheres to good search engine optimisation rules as is evident from the above discussion. It further makes use of title tags, headings and sub-headings, enough wording, standard keyword density, site map and ensuring that no dead links are present. It competes for a wide variety of keywords and although the domain doesn’t say much about the site, the website still succeeds at search engines.

The website analysis shows that the Orange website had a Google Page Rank of 6 in 2007. With some minor changes such as limiting the use of JavaScript and including a description with relevant keywords in the Metatag the site will be able to ensure a better standing at search engines. Orange is listed at DMOZ. By improving on incoming links it will also perform even better. It currently shows around 1370 back links from Google. Get to the Orange website for some of the best mobile and broadband deals in Europe.