The PartyPoker website is a reputable online facility to enjoy gambling games such as poker. It offers users access to a wide variety of activities such as poker, bingo, roulette, blackjack, and more. Games at the PartyPoker website can be downloaded or played online.

Unlike many of the gambling sites that are cluttered and sometimes plain overwhelming the PartyPoker website offers a neat website design that portrays an image of professionalism.

The website loads incredibly fast and offers a quick overview of what is available through abstracts and the main menu on top of the pages. The traditional black and dark green associated with casinos form part of the website design. White is surprisingly used as a background and offers a welcome break from the traditional online gambling sites. This also ensures easy reading.

One point of critique though is that the same theme is not present throughout. The PartyPoker website forms part of the group of websites such as PartyCasino that makes up the PartyGaming world and as such each of the sites has its own colour scheme and theme. The integrated look however, will be enhanced through a central colour scheme.

The PartyPoker website complies with most of the rules of good website design with a well organized and user friendly site map included. It also includes the following important features:

Navigation is made easy through the use of a cascading style sheet menu which displays the main categories of the PartyGaming site such as poker, bingo, casino, mobile, backgammon, and bets on top throughout. The sub-menu is also displayed on top and at the familiar left side of the page which is also good for search engine optimisation purposes. The reason is that search engines value links at the top and left side. It also enhances user friendliness of the navigation since users read mostly from left to right. The categories specific to the PartyPoker website are listed in the main banner and lead to pages where the user:

The website design also features a link on top to 24 hour support for the users of the site. In terms of user friendliness it thus does an excellent job. Content offerings are equally amazing and with several methods of getting players involved on the Internet marketing side, such as rewards for referring friends and becoming affiliates, the site cashes in through the viral Internet marketing efforts.

Building trust is an important aspect of online gambling sites. The PartyPoker website does this through secure transactions, comprehensive help, and assistance with playing, privacy statements, and encryption to protect players against fraud. It also displays its compliance with license regulations and provides comprehensive information about the Party Gaming Group. A personal account can be created which allows a user the ability to personalize his or her experience, keep track of play and money while also ensuring privacy.

There is however, no obvious help available about plugins, scripts and software required for using the website. A virtual assistant to guide new users through the website will also greatly enhance the user experience.

When it comes to the SEO aspect of Internet marketing the PartyPoker website (UK) has already made some inroads. The website analysis (May 28, 2008) shows that the specific domain has been online since 2002, which should give it some credibility with search engines and users alike. Although the co.uk domain has a mere 1 Google Page Rank that doesn’t reflect the true standing of the website as part of the larger Party Gaming Group. The .com version has a 7 on the Google Page Rank and the PartyGaming website boasts a current Page Rank of 6. Since both .com and .co.uk lead to the same site, it is evident that it is performing well at the search engines. It boasts a tremendous amount of incoming links which contribute to its excellent ranking. If you are bored or just love the excitement that online gambling offers, you will delight in all the gambling features of the PartyPoker website.