Mobile phones are more than mere communication tools. We use them to download ringtones, music and videos. We take pictures with our mobile phones and share the pictures with friends. Mobile phones have become our close companions. As such a mobile phone service website should offer us the level of assistance required to ensure that we can use our mobile phones optimally. A website analysis of the T-Mobile website reveals that it is exactly what the company’s website does with great success. T-Mobile provides the latest mobile technology also in terms of Internet and emails.

T-Mobile understands its customer needs as is evident in its web design. With white as background and the font contrast being right, they ensure readability. The pink banner with T-Mobile logo is striking and with images used in addition to text to convey messages it ensures an attractive display.

The main menu is available on top of the web page and once the user clicks the secondary menu opens on the left side of the page. In addition to the main menu which includes links for Home, Shop, Our Services, Help & Advice, Mobile downloads, and T-Mobile, a second menu displays at the left pane which includes main sections and sub-sections. The main sections are:

• Mobile Phones
• Price Plans
• T-Mobile for Business.

On the right side of the home page the user will find that the Help topic extends to display specific categories. The main body of the home page is filled with images of mobile technology which are all links to specific pages. A combination of text and images is used to communicate their messages to customers. In many instances the total number of images on the homepage would be considered as too many, but in this instance, T-Mobile has succeeded in drawing attention to their products through the use of images. The image quality is high and images contain descriptive ALT tags, which are useful for SEO purposes and user-friendliness at the same time.

At the bottom of the web pages in the T-Mobile site you will find general links such as:

• Disabled Customers
• Contact us
• About T-Mobile
• Link to us
• Careers
• Privacy
• Terms and Conditions
• Copyright Notice.

The option to link back to the T-Mobile site is evident of their focus on Internet Marketing and is an excellent way to ensure incoming links. The specific page offers two options:

• Placing a link banner
• Becoming an affiliate.

By making it easy for the webmaster to place an attractive link back to T-Mobile, the chances of gaining incoming links without having to join a link program increase. T-Mobile also shows an understanding of Internet Marketing through affiliate marketing which not only promotes their brands, but also improves sales conversions.

The website includes a well organized sitemap which is essential for quick navigation, orientation and search engine optimisation. Apart from the sitemap, the search facility that is displayed on top of the pages provides another means for quick navigation for specific information.

The Mobile Downloads section deserves a special mention for creativity, excitement and customer interaction. Viral marketing is one of the best Internet Marketing strategies to build your brand and T-Mobile has tapped into this opportunity through their "Be on TV "section. Users can send in their clips, make money from it and stand the chance to be on TV. T-Mobile has managed to grab attention through a video that is played to explain and text details. The fact that highlights are shown weekly means that customers will come back to their website and will tell others about the competitions. They also offer game clips and videos to download to your mobile phone at a fee.

The website analysis reveals that the T-Mobile website does exceptionally well at Google with a Page Rank of 7 (May 5 2008). The site which has been online since February 19, 2000 has managed to build a strong web presence. One of the reasons can be that the domain name, title, Meta description and Meta keywords sections all include some of the main keywords such as T-Mobile, mobile, and mobile phones. The site competes for keywords such as mobile phone plans, mobile phones in UK, mobile phone deals, and more.

The T-Mobile website analysis shows that their website is not only functional and well designed, but also exciting. They have succeeded in online customer service provision, making the most of e-commerce, using images effectively and at the same apply an excellent Internet Marketing mix. If you have a mobile phone, and surely you do, get to their site today and start earning through clips.