The View London website boasts more than 1.4 million unique visits every month and as such the website analysis will focus on what makes it such a popular website and how Internet marketing techniques are employed to ensure new and return visits. Website design and SEO as part of Internet marketing will thus also be examined as well as interactivity, content, and general features.

View London as part of 2View Group provides a wide range of guides, tips, and general information about London. The View London website which was established in 2000 and has thus already shown that it is here to stay has become one of the most esteemed information sources about London. The View London website is also one of the most up to date online resources and with several thousands of reviews already done about the entertainment life in London, is a website well worth visiting. The resource is free and whether you are a Londoner, backpacker, jetsetter or general tourist looking for information about commuting, dining and clubbing, the View London website should be your first stop online.

The website offers several entertainment categories including that of dining, movies, clubs, what’s on, theatre and tickets etc. In addition to the focus channelled to specific categories the View London website also offers its users weekly newsletters which provide small bits of information on pubs, movies, and restaurants.

The site is made accessible through the following features:

A site map lacks and many of the images don’t have ALT tags. Although these images may only be for decorative purposes, it will be helpful to know what images don’t display if the image viewing capabilities of a browser are disabled.

Distribution of content and viral Internet marketing methods employed:

Interactivity is promoted through the blog and through user reviews. Feedback opportunities are however, limited and if forums, chatrooms, and social networking opportunities are expanded, the View London website may very well become the new hotspot for Londoners. The site also includes a number of useful links. All the links work and are relevant to the site.

It is quite refreshing to find a website to be without hundreds of banners and videos. The View London website keeps its focus and users will not get lost through navigating layer after layer. Navigation is straightforward and by avoiding the overuse of images, the website does well in keeping the user interested and helping him or her to locate information quickly.

The standard features associated with good layout and website design are present and include:

Users don’t have to be concerned with plugins and software downloads as the website design has been kept simple ensuring a neat look. No cluttering and no annoying ad pop-ups! The View London website analysis revealed an easy to use comprehensive guide about what’s going on in London. Even though it includes several functionality features such as weather update and easy location of venues, the website has not lost focus.

When it comes to SEO or search engine optimisation, the above is also essential. Too many websites become so complicated that even a search engine spider will find it difficult to index the site. This is not the case with the View London website which includes enough wording, excellent keyword usage, title tags, and headings. The site map will also ensure easy indexing as will the complete usage of the Meta tags. The website does well in Internet marketing as can be seen from its current visits a day. At the time of the website analysis it had around 300 000 back links from Google and 320 000 from AltaVista. This is important to ensure good ranking. The View London website is also listed at DMOZ and Yahoo! Directory. If you live in London then visiting the website will mean no more phone calls or standing in line to book tickets. The convenience is now available online.