The website analysis for the official Wimbledon Championships website at the All England Club as presented by IBM has been a sheer pleasure. Apart from the excellent usage of colours such as green and violet with white areas ensuring aesthetic appeal, the Wimbledon website is packed with useful information and complimentary videos.

A fair warning though, download Adobe, Flash player or make sure your Windows Media player is working before you attempt to enter the video section. There is no obvious place or links to any of the plugins required for optimal usage of the site.

The homepage of the Wimbledon website downloads fast and has a neat outlay. The cascading style sheet menu on top leads the user to the main sections of the site. Although fairly easy to navigate through the site, you may find yourself trapped in the Museum section with the only obvious way back to the homepage being to enter the URL again.

When all is said and done, any fan or interested party with a passion for tennis will love this website that provides a wealth of information ranging from ticket sales, history, to player profiles, a complete map of the grounds, and much more.

When it comes to the optimal usage of graphics, video and audio you will have to search far and wide on the Internet to find a sport site that can match the Wimbledon website. Users generally have a choice between downloading and watching online. In addition the user can also tune into the Radio for live broadcasts making it possible to enjoy some pleasant listening from the desktop.

The images have all been selected to compliment the information supplied and are of high quality with ALT tags. From a web design perspective the website is extremely functional and includes all the attributes of a well-planned web design. It includes the copyright notice, the sponsor is easily identifiable, and a privacy statement has been included.

There are no dead links although the online shop page is under renovation at the time of website analysis (May 2, 2008). The font size can be changed on the main page for people needing a larger font. The standard website font has been used. The title is always visible in the blue bar which is particularly important at such a large website.

Interactivity is promoted through the newsletter subscription option and the feedback form. The FAQ section provides answers to common enquiries and a full contact page is available. If you want to learn more about IBM, AELTC, sponsors, staff and the All England Lawn Tennis Club you will not be disappointed with the About page. The comprehensive directions to Wimbledon as well as several options of viewing or using the map are also commendable.

Several useful links are provided, but site usage instructions as well as the sitemap are not visible or must be hidden well. An easy to find sitemap and help would make it easier to navigate through the website and will also benefit search engine optimisation. That being said a round of applause for making it possible to view results online or from your desktop, to get a glimpse of who will win, and to be able to find out everything there is to know about Wimbledon, tournaments, and players at one website.

When it comes to SEO the Wimbledon website performs well with Metatags, a comprehensive description, loads of keywords and title tags. Search engine friendliness will however, be enhanced with fewer keywords, which will also make it possible to improve keyword placement. The selection of keywords is good. The fact that not only the menu, but also anchor text links are used for internal linking is also a plus for search engine optimisation. The site has been online since May 1995 and definitely makes use of the latest technology available. Online bookings, purchases and more are also possible through the Wimbledon website.

It does well with major search engines with a current Page Rank of 6/10. If the changes are made as recommended in this website analysis it should be able to push up its ranking. It has an Alexa Traffic Rank of 110 424. The site boasts 1690 incoming links from Google and 2028 incoming links from Alexa. No outgoing links were found. The Wimbledon website competes for keywords such as tennis, Wimbledon and Wimbledon history.

If you are looking for a highly interactive site and don’t mind bandwidth usage the Wimbledon website offers a pleasant experience and surely is a valuable information source about tennis, players and championships. A few changes to the search engine optimisation features will ensure that it has no or little competition on the Internet Marketing area. Visit the site for a complete picture of the game of tennis at Wimbledon.