The World Reviewer website (UK) provides an exciting online platform for finding current, accurate and useful information regarding cultural and adventure holiday destinations. It includes expert travelling advice to help users not only find the best holiday packages, but also help them with the logistics of travel.

What makes the World Reviewer website stand out is the unique approach to cultural and adventure travelling. Instead of having the focus on what is available and providing an overload of information, the website owners have taken a completely new stand. The focus is on what the user wants to do instead of where the user wants to go. The ideas pertain to amazing experiences rather than specific services or product packages which force the traveller to limit his or her travelling possibilities.

Another unique point that has been revealed through the website analysis of the World Reviewer website is the already well presented information pieces which have not been collected by the website owners; instead they have taken the opinions and advice of more than 200 travel experts and assembled the information in relatable format on their website.

The website is ever growing as users get to add their experiences, ratings, and reviews. By also making browsing as easy as possible through for instance, clicking on main experiences and then filtering according to category the website design shows a high level of user friendliness. In addition the user can simply put in a keyword and search accordingly.

The website design of the World Reviewer website hasn’t stopped there. An array of holiday products as well as services which include accommodation, flight arrangements, places to visit nearby the destination and weather information are included. Planning trip resources are still in their infancy, but users can expect that the site will grow tremendously as new information gets added daily.

Since travelling must be fun, it goes without saying that the website then must also incorporate the fun element into its website design and information presentation. The World Reviewer website succeeds through the inclusion of high quality images, rotating banners, excellent map facilities, great videos, and weather mapping tools. In addition it also features the top experience daily. It is an authoritative, visually attractive, and well planned website with lots on offer for its users.

In terms of general navigation the website analysis revealed the following features to enhance orientation and ease of use:

The site map deserves a special mention for its comprehensiveness. It is only once you navigate there that you realize the extent of indexing that has taken place. It surely helps with quick navigation to for instance, museums.

In addition to the above the following are present at the World Reviewer website:

The user gets ample opportunity to provide feedback. Getting client feedback on customer service, website design, and content ensures that the site stays in tune with user requirements.

Internet marketing however, should not be limited to website design, but must include the ability to reach clients not at the site. The World Reviewer website does this through the option to subscribe to newsletters and through experience feeds. Interactivity is no doubt the backbone for growth of the site and the ability to thus add reviews, pictures, and comments included is to be commended.

When it comes to search engine optimisation (SEO) and placement as part of Internet marketing, the website analysis shows that the World Reviewer website design has build-in SEO features such as:

Although the Word Reviewer website is at the time of website analysis (May 31, 2008) less than two years old, it already has a Google Page Rank of 4. This just goes to show that even a young domain can quickly rise in the rankings. By increasing the back links from Yahoo!, AltaVista, and Google it will soon rise in the ranking spot. If you love adventure then you should visit the website today!