Website analysis as offered by Intoweb Marketing is a service that provides a full assessment of the performance of a website. The aim of online marketing is to attract visitors to a site. The site must turn the visitors into loyal customers and buyers. Website analysis provides a tool to establish whether the marketing efforts employed work and what percentage of visitors is turned into revenue for the company.
In short, website analysis tracks consumer behaviour on a site. Intoweb Marketing offers clients several levels of website analysis:
- Design aspects
- Off page factors
- Optimization
- Content
- Ongoing marketing efforts monitoring
Design factors
The design of the website plays an important role in how it is perceived by visitors. We analyse on page and off page factors that contribute to the success of a website including:
- Load time of pages
- Lay-out of pages
- Use of images
- Balance between white space and content
- Logical order of links
- Placement of links
- Ease of navigation
- Visual attractiveness
- Browser support
- Plug-ins required to view the pages
- Use of Flash, frames and Java
- Use of sound and animations
- Cluttered or clean appearance assessment
- Coherent content
- Interactivity provided
- Colours used
- Graphics and presentation
- Sitemap included.
A properly designed website will focus on the client needs, fit into the specific industry, load fast, provide interactivity and will have a balance between images, content, and open space. It should be easy to navigate and have a coherent theme throughout. The use of Flash should be limited to specific pages and outbound links minimized. There must be a logical flow from one link to another, making it easier for search engines to index.
Off page factors
Certain factors such as Meta, alt, title and author tags also play a role in the functionality and visibility of the site to search engines. The off page factors are those that a user cannot see, but are visible to the search engines. The source code and scripts used also form part this category.
Optimization
Intoweb Marketing provides web analysis to assess whether optimization has been done correctly. Factors such keyword placement, right keyword selection, balanced content, internal links, incoming links, link popularity, and ranking are considered.
Content
The client site is evaluated according to the content provided. Search engines require a minimum of 250 words per page for indexing. Apart from this, the content should be relevant to the target audience and succeed in gaining more traffic, increasing sales conversions, and obtaining return visits.
Ongoing Marketing Efforts Monitoring
Email campaigns, newsletters, banner ads, pay per click advertising and other marketing efforts can also be used in conjunction with the website to attract new visitors, increase leads, build brand awareness and ultimately, increase sales conversions. To this end, the success of all the online marketing efforts is also monitored. Intoweb Marketing makes use web analytic tools and systems to monitor user behaviour, site ranking, keywords used, page views and more.
To increase the reliability of assessment results, Intoweb Marketing makes use of AWStats, a powerful web analytics tool, as well as Google Analytics. This enables us to provide quality assessments and reliable monitoring figures to help clients in identifying how their sites perform.
Valuable information is obtained through the tools for web analysis by monitoring the following:
- Summary of quarterly, monthly, weekly, daily and hourly visits to the site and its pages.
- Identifying browsers, hosts, countries and operating systems from where visits originated.
- Assessing the percentage of visitors who add the site to their favourites.
- Identifying the exact pages visited as well as the session durations.
- Viewing the raw access logs.
- Viewing the file types visited.
- Monitoring the increase or decrease of traffic over a period.
- Identifying the sites that link to the client site.
- Monitoring keywords and keyword phrases used to find the site.
- Calculating the total number of visits over a period.
- Identification of return visits and unique visits.
- Tracking responses.
Many more factors are considered when we do once off and ongoing web analysis for our client sites.
The benefits of the service include:
- Identification of weak areas in the design, content and optimization of a site.
- Easy monitoring of the success of marketing efforts.
- Cost effective tool for customer behaviour analysis.
- Competitive intelligence provided.
- Analysis of navigation behaviour.
- Identification of error messages.
Proper and ongoing website analysis provides you with a solution for monitoring your site’s success on the Internet and helps to identify areas where your site can improve. Make use of our expertise for a comprehensive website analysis and monthly monitoring of marketing efforts, to ensure that your site always stays ahead of its competitors on the Internet.
- Please don't hestiate to contact us if you have any questions regarding our Packages, Services or Articles by sending us an E-mail: info@intowebmarketing.com
