Search engines such as Google use an algorithm or set of rules to determine which pages to display for a given query. These algorithms have evolved to be extremely complex and take into account hundreds or even thousands of different ranking factors to determine the ranking of your SERPs. SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank better on Google.
Google's main search algorithm is called Google Hummingbird, and it's responsible for deciding how to sort and rank search engine results. You may not want certain pages on your site to be crawled because they may not be useful to users if they are in the search results of a search engine. The purpose of alternative text is to enable search engines to verbally describe the image to people with visual impairments. The world of search engine optimization is complex and constantly changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.
Search engines can use this understanding to show your content in useful (and eye-catching) ways in search results. While site content plays a critical role in search engine rankings, it's also important to consider your site's architecture. Search algorithms are designed to display relevant and authoritative pages and provide users with an efficient search experience. Similarly, search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher SERP rankings.
They are relevant words and phrases that a user of a search engine can type when searching for answers to their questions or relevant products and services. SEO helps your website appear in the top 5 search results for relevant search queries to generate organic and qualified traffic to your business. Find out what search engine optimization is, why it's important, and all the basics you need to know to get started right. Search engines rely on algorithms to find web pages and decide which ones rank for a given keyword.
To do this, search engines will scan or crawl different websites to better understand what the site is about. A page's meta description tag provides Google and other search engines with a summary of what the page is about. Creating internal links or hyperlinks to other content on your site can help search engines learn more about your site. Even if you don't have an experienced in-house SEO partner, you can start making some positive changes to help improve your search engine optimization.