What is on-page search engine optimisation?

Onpage optimization (also known as on-page SEO) refers to all the measures that can be taken directly within the website to improve its position in search rankings. Examples of this include measures to optimize content or improve meta description and title tags.

What is on-page search engine optimisation?

Onpage optimization (also known as on-page SEO) refers to all the measures that can be taken directly within the website to improve its position in search rankings. Examples of this include measures to optimize content or improve meta description and title tags. On-page SEO (search engine optimization) refers to the process of optimizing your site's pages to improve ranking and user experience. On-page SEO (also known as “On-Site SEO”) is the practice of optimizing web page content for search engines and users.

Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. On-page SEO is the practice of optimizing individual web pages to rank better and get more relevant traffic on search engines. On-page refers to both the content and the HTML source code of a page that can be optimized, as opposed to off-page SEO, which refers to links and other external signals. On-page SEO (also called in-place SEO) is the practice of optimizing web pages to rank better in search engines.

It includes optimizations for visible content and HTML source code. SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better the visibility of your pages in search results, the more likely you are to attract attention and attract potential and current customers to your business.

You can also add your main or related keywords to provide search engines with more context for your page. Google's only job is to provide users with exactly what they are looking for, so the search engine prioritizes relevant, valuable and optimized content that meets the needs of search engines as fully as possible. If, on the other hand, we wanted to win the “most visited websites” snippet, we would probably need to include a table with top searches and their monthly search volumes. To show your website on search engine results pages (SERP), Google needs to know what your page is about.

It's the way search robots estimate exactly how well a website or web page can give the search engine what they're looking for. Keyword research tools such as Semrush and Ahrefs analyze Google search engine results pages and show all the SERP functions for a target keyword. In addition, you should regularly add new content pages to your site so that search engines see that you are active online. Search engines like Google, for example, use mobile friendliness or responsiveness as a ranking factor.

Creating a clear structure of H1 and H2 tags pleases search engines is a basic and fundamental SEO practice that you should implement when creating content. On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as off-site SEO) to rank better and get more relevant traffic from search engines. Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is about and if it addresses their search query.

Reece Young
Reece Young

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